So here are my self publishing tips
• Do your homework on self publishing and marketing.
• Know, without a doubt, who your target market is.
• Get a professional familiar with your style of writing to do your editing, it might cost more, but believe me your readers will see the typos and inconsistencies you miss.
• Do your homework on book cover designs.
• If you’re not familiar with graphic design, pay somebody to create the cover or bribe a college student.
• Copy how the professionals do it. Big companies spend millions researching what colour cover readers like, how they like the words on the page, what size books they prefer. Just by looking at the book shelves you can see what they think sells, so use this knowledge to your advantage.
• Get quotes from a variety of printers and remember the cheapest isn’t always the best.
• Know how you’re going to sell your book before you decide to go ahead with self publishing.
• Approach things with a ‘business mind’ not somebody eager to see their book in print.
• Don’t do a huge print run because the individual unit price is cheaper. Unless you have endless pre-orders 250 is an excellent starting run.
Of course, I can’t guarantee that these self publishing tips will cause your book to be an instant best seller, but I can guarantee they will dramatically decrease the chance of it all being a heart-breaking and financially crippling experience.
As you may have noticed, most of these tips target writers looking at taking their manuscript to a printer and traditionally publishing their book, but please don't think that makes these tips irrelevant to writers planning other kinds of publishing. In most cases all the above advice is relevant to all styles of publishing, paper or electronic.